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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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all.marketers.tell.stories

All Marketers Tell Stories

Seth's most important book about the art of marketing

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free.prize.inside

Free Prize Inside

The practical sequel to Purple Cow

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linchpin

Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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meatball.sundae

Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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permission.marketing

Permission Marketing

The classic Named "Best Business Book" by Fortune.

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poke.the.box

Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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purple.cow

Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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small.is.the.new.big

Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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survival.is.not.enough

Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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the.big.moo

The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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the.big.red.fez

The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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the.dip

The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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the.icarus.deception

The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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tribes

Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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unleashing.the.ideavirus

Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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v.is.for.vulnerable

V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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we.are.all.weird

We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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whatcha.gonna.do.with.that.duck

Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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THE DIP BLOG by Seth Godin




All Marketers Are Liars Blog




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« Hungry | Main | Blah, blah, blah, blah... »

We feel your pain

That's the current motto of the folks over at Motrin. There's been a ton of buzz the last two days about a botched ad campaign they ran, but this post isn't really about that. It's about being a human being and feeling pain.

After running an ad that offended some people, Motrin decided to take it down. This is what they put up on their website:

Motrin

This isn't a honest note from a real person. It's the carefully crafted non-statement of a committee. What an opportunity to get personal and connected and build bridges...

Read down to the fine print. It says, "Why you can no longer find Children's MOTRIN® Chewable Tablets". This obviously has nothing to do with the apology, it was always there. Click on it. It takes you to their FAQ, so you have to read through all the questions to find the one to click on. Click on it again. Read through the text until you find this: "Children's MOTRIN® Chewable Tablets have been temporarily discontinued."

Oh!

Thanks for telling us.

TV demands that you broadcast. TV demands that you talk at us. It's the only possible solution.

The web, on the other hand, doesn't respond as well to that. It responds extremely well to moments of honesty and candor. Real people feeling our pain.

TrackBack

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Listed below are links to weblogs that reference We feel your pain:

» Motrin Brand Debacle Proves My Point from WonderBranding: Marketing to Women
A few days ago, I wrote about the cultural sea change that’s just getting underway – a movement that will give female customers more power than ever. The two areas I told you to put on your radar – technology and transparency – have already to come bac... [Read More]

» Mommy Bloggers Find Tempest in Motrins Teacup from DarrenBarefoot.com
Today I read on Mathews site about how mommy bloggers are up in arms over a (beautifully designed, incidentally) Motrin commercial. Here it is: The righteous indignation is pretty thick. Amy Gates characterized it as an attack on babywea... [Read More]

» The groundswell gives Motrin a headache from Groundswell
by Josh Bernoff By now you may already have heard about the Motrin Moms saga. In a nutshell: Motrin put the ad you see above on its Web site. First mistake -- the ad is wrong. Since my wife is [Read More]

» Motrin, Round 2 from John Winsor
While Motrin did respond to the conversation on Twitter, they could have offered a real, human response. As usual, Seth Godin has some good thoughts about it. [Read More]

» the missing link - measuring motrin from Jon Burg's Future Visions
Nearly every social strategist or professional will tell you that social success starts with listening.Monitoring online buzz can generate a wealth of information.However, does online buzz represent broader non-digital real world sentiment? Are social ... [Read More]

» Why Big Companies Are So Scared of Social Media: Cornflakes from B.L. Ochman's weblog: Internet marketing strategy, social media trends, news and commentary.
Sure there are success stories among the big companies that have dipped their toes in the social media water. But the vast majority of giant companies are still absolutely terrified of social media, Given that even cornflakes are part of called social... [Read More]

« Hungry | Main | Blah, blah, blah, blah... »