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Seth Godin has written 12 bestsellers that have been translated into 33 languages

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All Marketers Tell Stories

Seth's most important book about the art of marketing

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Free Prize Inside

The practical sequel to Purple Cow

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Linchpin

An instant bestseller, the book that brings all of Seth's ideas together.

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Meatball Sundae

Why the internet works (and doesn't) for your business. And vice versa.

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Permission Marketing

The classic Named "Best Business Book" by Fortune.

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Poke The Box

The latest book, Poke The Box is a call to action about the initiative you're taking - in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

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Purple Cow

The worldwide bestseller. Essential reading about remarkable products and services.

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Small is the New Big

A long book filled with short pieces from Fast Company and the blog. Guaranteed to make you think.

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Survival is Not Enough

Seth's worst seller and personal favorite. Change. How it works (and doesn't).

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The Big Moo

All for charity. Includes original work from Malcolm Gladwell, Tom Peters and Promise Phelon.

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The Big Red Fez

Top 5 Amazon ebestseller for a year. All about web sites that work.

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The Dip

A short book about quitting and being the best in the world. It's about life, not just marketing.

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The Icarus Deception

Seth's most personal book, a look at the end of the industrial economy and what happens next.

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Tribes

"Book of the year," a perennial bestseller about leading, connecting and creating movements.

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Unleashing the Ideavirus

More than 3,000,000 copies downloaded, perhaps the most important book to read about creating ideas that spread.

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V Is For Vulnerable

A short, illustrated, kids-like book that takes the last chapter of Icarus and turns it into something worth sharing.

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We Are All Weird

The end of mass and how you can succeed by delighting a niche.

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Whatcha Gonna Do With That Duck?

The sequel to Small is the New Big. More than 600 pages of the best of Seth's blog.

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All Marketers Are Liars Blog




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« Zero | Main | Squid soup, part III: The Cutting Edge? »

Quick question

Is marketing the art of tricking people into buying stuff they don’t need?

Or is it about spreading ideas that people fall in love with?

Posted by Seth Godin on December 31, 2005

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Listed below are links to weblogs that reference Quick question:

» Quick Answer from Cameron Olthuis
To Seth Godins question. Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with? Since he doesnt allow comments on his blog Ill answer here. ... [Read More]

Tracked on December 31, 2005 at 04:39 AM

» My Answer to Seths Question! from Street Lessons
Mattias asked my opinion on a question that Seth posted on his blog : Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with? My answer : Marketing is spreading th... [Read More]

Tracked on December 31, 2005 at 08:17 AM

» What is Marketing? from effective web ministry notes
Seth Godin asked: Is marketing the art of tricking people into buying stuff they dont need? Or is it about spreading ideas that people fall in love with? Heres my take: I think in a pure world, marketing is a part of basic economy. ... [Read More]

Tracked on December 31, 2005 at 10:00 AM

» Bob Dylan, Seth Godin, and Neil Young from The Pre-Commerce Blog
As someone who never thought of marketing as a profession, or even an interest, one of the questions that I've thought about a lot over the past year is 'what is marketing?'. I even bought and read a few classic marketing books like 'Kotler on Marketin... [Read More]

Tracked on December 31, 2005 at 11:32 AM

» What is (Cause) Marketing? from Selfish Giving
The answer to Seth's question is that marketing is the things we do to get and keep customers. Whether it is trickery or love is up to the beholder. In CAUSE MARKETING a for profit and a nonprofit agree to [Read More]

Tracked on December 31, 2005 at 11:28 PM

» What is (Cause) Marketing? from Selfish Giving
The answer to Seth's question is that marketing is the things we do to get and keep customers. Whether it is trickery or love is up to the beholder. But if I had to answer Seth's question directly I'd say [Read More]

Tracked on January 01, 2006 at 12:01 AM

» Seth, truth, and marketing from Brian's Blog
Seth, turn your comments on if you want to be part of the conversation. Doesnt New Marketing have communication at its core? Yet why does New Marketing evangelist Seth Godin have his comments turned off on his blog? Does this mean th... [Read More]

Tracked on January 01, 2006 at 01:50 PM

» An excellent marketing question from Ash Buckles - Blog
In response to Seth Godin's question:Is marketing the art of tricking people into buying stuff they don’t need? Or is it about spreading ideas that people fall in love with? I love this question. The answer is both tricking people [Read More]

Tracked on January 01, 2006 at 04:29 PM

» Quick Question from Local Search Marketing
Seth's Blog: Quick question Seth Godin ask a simple but interesting question. Here's my take: I think he's created a wide spectrum. At one end is tricking and at the other end is sharing ideas people fall in love with.... [Read More]

Tracked on January 01, 2006 at 06:07 PM

» My Answer from Aquila chrysaetos
To Seth Godins question Is marketing the art of tricking people into buying stuff they don’t need?   Or is it about spreading ideas that people fall in love with? My first response is to say that truly effective marketing is that of spreadin... [Read More]

Tracked on January 05, 2006 at 12:06 PM

» Avoiding church marketing sucking from Hismethod
My view of church marketing is informed by this line from Seth Godin, that marketing is about spreading ideas that people fall in love with. This article from pastors.com [via Church marketing sucks] outlines how churches can avo... [Read More]

Tracked on January 08, 2006 at 08:54 AM

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